Privacy policy
PRIVACY POLICY
Last Updated: June 28, 2026
1. Introduction
Urban Sophistication Ltd. ("we," "us," or "our") operates urbansophistication.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our store, regardless of where you are located.
We operate across 14 international markets including the United States, Japan, United Kingdom, Australia, Canada, Hong Kong, Taiwan, Thailand, Singapore, Mexico, and others. This policy is designed to comply with applicable privacy laws in each of these regions, including the EU/UK General Data Protection Regulation (GDPR), Japan's Act on the Protection of Personal Information (APPI), and the California Consumer Privacy Act (CCPA).
2. Information We Collect
We collect the following categories of personal information:
- Identity & Contact Data: Name, email address, phone number, billing and shipping address
- Transaction Data: Purchase history, payment method details (processed securely via Shopify Payments — we do not store full card numbers)
- Technical Data: IP address, browser type, device identifiers, cookies, and usage data
- Marketing Data: Communication preferences and responses to campaigns
- Communications: Messages you send us via email or contact forms
3. Lawful Basis for Processing (GDPR / UK GDPR)
For customers in the European Economic Area (EEA) and United Kingdom, we process your personal data under the following lawful bases:
- Contract performance: To fulfill your order, process payment, and arrange delivery
- Legal obligation: To comply with tax, customs, and regulatory requirements
- Legitimate interests: To prevent fraud, improve our services, and send relevant marketing (where you have not opted out)
- Consent: For marketing communications and non-essential cookies — you may withdraw consent at any time
4. Japan — APPI Compliance
For customers in Japan, we handle your personal information in accordance with Japan's Act on the Protection of Personal Information (APPI):
- Your personal information is used only for the purposes stated in this policy
- We will not provide your personal information to third parties without your consent, except as required by law or as described in Section 6
- Cross-border transfers: When your data is transferred outside Japan (e.g., to our servers or service providers in the US or Israel), we ensure appropriate safeguards are in place and will obtain your consent where required under APPI
- You have the right to request disclosure, correction, addition, deletion, or suspension of use of your personal information by contacting us at hello@UrbanSophistication.com
5. How We Use Your Information
We use your personal information to:
- Process and fulfill orders, including customs documentation for international shipments
- Send order confirmations, shipping notifications, and tracking updates
- Provide customer support
- Send marketing communications (with your consent or where permitted by law)
- Comply with legal obligations including tax reporting, customs, and import/export regulations
- Detect and prevent fraud
- Improve our website and product offerings
6. Sharing Your Information
We share your personal information with:
- Shopify Inc.: Our e-commerce platform provider (see Shopify's Privacy Policy)
- Payment processors: Shopify Payments, and other processors as applicable
- Shipping & logistics partners: Carriers and 3PL providers required to fulfill your order, including cross-border customs brokers
- Marketing platforms: Klaviyo (email/SMS), TikTok (advertising) — each subject to their own privacy policies
- Legal & regulatory authorities: Where required by law, court order, or customs/import regulations in your country
We do not sell your personal information.
7. International Data Transfers
Your personal information may be transferred to and processed in countries other than your country of residence, including the United States and Israel, where our servers and service providers are located. These countries may have different data protection laws than your own.
Where required (particularly for EEA/UK customers), we rely on:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- UK International Data Transfer Agreements (IDTAs)
- Adequacy decisions where applicable
For Japan: cross-border transfers are conducted with appropriate safeguards and, where required, your consent.
8. Your Rights
Depending on your location, you may have the following rights:
| Right | EU/UK (GDPR) | Japan (APPI) | California (CCPA) |
|---|---|---|---|
| Access your data | ✅ | ✅ | ✅ |
| Correct inaccurate data | ✅ | ✅ | — |
| Delete your data | ✅ | ✅ | ✅ |
| Restrict processing | ✅ | — | — |
| Data portability | ✅ | — | — |
| Opt out of sale | — | — | ✅ |
| Lodge a complaint | ✅ | ✅ | ✅ |
To exercise any of these rights, contact us at hello@UrbanSophistication.com.
EU/UK customers may also lodge a complaint with your local supervisory authority (e.g., the ICO in the UK, or your national DPA in the EU).
9. Cookies
We use essential, functional, and analytics cookies. You can manage your cookie preferences via our cookie banner. For more detail, see our Cookie Policy or your browser settings.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, typically:
- Order data: 7 years (for tax and legal compliance)
- Marketing data: Until you unsubscribe or withdraw consent
- Technical/log data: Up to 12 months
11. Security
We use industry-standard security measures including SSL/TLS encryption in transit and AES-256 encryption at rest. Access to personal data is restricted to authorized personnel only.
12. Children's Privacy
Our store is not directed to children under 16. We do not knowingly collect personal information from children.
13. Changes to This Policy
We may update this policy periodically. Material changes will be communicated via email or a prominent notice on our website. The "Last Updated" date at the top reflects the most recent revision.
14. Contact Us
Urban Sophistication Ltd. Email: hello@UrbanSophistication.com 1 Azrieli Center Round Tower, Floor 23 Tel Aviv 6701101, Israel
For EU/UK customers, our representative can be reached at the address above.