Location: Los Angeles (Required)
Role summary
Urban Sophistication is scaling fast. We are looking for a performance-minded marketing lead who can translate creative campaigns into data-driven, measurable growth.
You will work closely with the Creative Director from campaign ideation through rollout, optimization, and learning. Your core responsibility is to maximize what we create by improving full-funnel performance, launch execution, and conversion, so the marketing engine gets stronger with every drop.
This role is ideal for someone who understands brand, but thinks in systems, metrics, and outcomes.
Team and collaboration
You will work daily with our creative and marketing teams, as well as with our teams in Japan and Korea.
What you will own
Campaign growth and full-funnel performance
- Own the end-to-end rollout of campaigns across site, email, influencer, PR moments, organic, and partner touchpoints
- Build full-funnel plans that connect upper-funnel creative to mid and lower-funnel outcomes
- Improve conversion and revenue through structured testing and iteration across launches
- Partner closely with the Paid Media Specialist to align creative, landing pages, messaging, and performance learnings
Drop and campaign execution system
- Own the master marketing calendar for drops, collaborations, pop-ups, and seasonal moments
- Build and maintain a repeatable drop process including kickoff, deliverables, timelines, owners, launch readiness checklists, and post-launch recaps
- Run weekly campaign operations meetings to keep all contributors aligned, unblocked, and on deadline
Measurement, reporting, and learnings
- Define success metrics for each initiative before launch
- Build weekly reporting that is simple, consistent, and decision-driving
- Deliver post-launch recaps with clear conclusions and recommended actions
- Maintain a testing backlog and prioritize experiments based on impact and effort
Conversion optimization and site readiness
- Own launch QA across site merchandising, PDPs, tracking, links, and customer journey consistency
- Identify and prioritize CRO opportunities, executing improvements with internal teams or contractors
- Ensure creative assets are correctly adapted across placements and devices
Email, CRM, and retention performance
- Own the email and CRM strategy tied to drops and always-on flows
- Partner with the Marketing Coordinator on execution while owning strategy, segmentation, testing, and performance improvement
- Drive improvements in engagement, revenue per send, retention, and list health
- Hands-on ownership of Klaviyo campaigns, flows, and testing strategy
Collaborations, pop-ups, and special projects
- Own marketing workstreams for collaborations and partner launches
- Coordinate deliverables, approvals, and readiness across teams and external partners
- Maintain and update brand decks and marketing materials, managing execution with designers
Japan and Korea marketing point of contact
- Serve as the main marketing point of contact for Japan and Korea teams
- Support campaign adaptations, store visuals, launch calendars, and market-specific asset needs
- Ensure brand consistency while enabling strong local execution through clear briefs, deadlines, owners, and QA
Qualifications
- 3+ years experience in eCommerce or digital marketing, ideally in fashion, beauty, or lifestyle DTC
- Proven ability to manage campaign calendars and cross-functional execution
- Hands-on experience with Klaviyo, Shopify, Google Analytics, and Meta Ads Manager
- Highly organized, process-driven, and detail-oriented with a strong aesthetic sensibility
- Analytical but brand-aware. You can zoom into data and zoom out to vision
