About Us

Urban Sophistication is an expressive universe of products and experiences that speak with you and for you.

What started as a passion project by sibling-duo Neta and Elad Yam in 2015, has become the creation of US. At the time, the high-school graduate and the law school student were looking to encourage intelligent conversations about pop culture through fashion. They opened an Instagram page and within a few months grew an organic strong community around the point of view they shared in the form of screen- printed tees and hoodies.

Inspired by memories we don't want to let go of and emotions we long to relive, each piece speaks with you and for you. Carefully transformed into wearable products, we hope that when you unbox our FEEELS, something will open up within you and ignite yours.