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The brand is instantly recognisable thanks to their puffer-cases, whose popularity is evident via the amount of celebrity endorsed selfies featuring their tactile phone case.


Elad and Neta Yam, the brother and sister duo behind Urban Sophistication—a brand beloved by the likes of Kim Kardashian for its parody t-shirts—didn’t necessarily consider the future of the trend when they first debuted their now highly popular Puffer Case in 2019.


スマホケース界に新風を吹き込むのが、イスラエル発のアーバンソフィスティケーション(URBAN SOPHISTICATION)だ。「Social Media seriously harms your mental health(ソーシャルメディアがメンタルヘルスに深刻な問題を及ぼす)」という皮肉たっぷりのメッセージが書かれたケースがSNSでバズり、一躍有名に。今、SNSを中心に話題なのが、ソフトパット入りのパフィーなiPhoneケース。ケンダル・ジェンナーやデュア・リパなど、モード界のトレンドセッターたちのミラーセルフィーにも度々登場している。


"어반 소피스티케이션. 브랜드명은 들어본 적 없어도, 이들의 스마트폰 케이스는 인스타그램을 통해 한 번쯤 본 기억이 있을 것이다. 켄달 제너, 지지 하디드 등 유명 연예인이 애용해 큰 화제를 모은 어반 소피스티케이션은 이스라엘 출신의 남매 디자이너 듀오인 일라드과 네타 얌이 전개하는 브랜드다."


Lipa's Urban Sophistication puffer case is designed in the style of the down jackets seen on everyone and their mother these last few months, down to the polyurethane fabric, padded quilted sections, and cheeky lookalike logo.


The brand first claimed widespread prominence with a transparent phone case fronting a simple-yet-provocative statement: “Social media seriously harms your mental health.” Since then, Urban Sophistication has expanded its product offerings with a slew of apparel, hats, rings, bags, water bottles and more.


Lifestyle label Urban Sophistication is the prevailing provocateur of the internet, captivating the zeitgeist through a multitude of boldly explicit accessories and apparel offerings.


Urban Sophistication is all the hype right now. The Israeli-based siblings behind the celeb-loved and community-based street wear label are heavily influenced by their fans and the idea of fifteen minutes of fame culture.


Urban Sophistication, created by the Israeli-based siblings behind the celeb loved and community-based street wear label are heavily influenced by their fans and the idea of fifteen minutes of fame culture. Each product is a reflection of the age we live in, altogether creating a Portrait of US.


Existing as a storyboard of pop culture, each capsule released by the edgy brand serves as a physical archive of moments in time, chronicling society's development and how we perceive it.


Show your love daily with Urban Sophistication’s puffer heart phone case.


With a quick scroll through Urban Sophistication's Instagram feed, you'll probably wonder if it's a meme account, fashion brand or a celebrity fan page.


Gigi Hadid was spotted carrying an iPhone in a case that reads, “Social Media seriously harms your mental health.”


After that, Kylie Jenner also Instagrammed a photo of herself, Kendall, and Kourtney wearing the shirt for their mom’s birthday — and the brand has since gone on to attract clients with the likes of Bella and Gigi Hadid, Rita Ora, and Lena Dunham.


Amazingly, the tees aren't some ~fancy~ designer creation but instead the brainchild of 18-year old Neta Yam and her brother, 20-year-old Elad. About a year ago, the duo launched clothing line Urban Sophistication, which was originally just them putting hilarious taglines inspired by pop culture onto tees and sweatshirts. Instagram was their main inspiration and where they posted themselves wearing their creations. People LOVED them. So much so that the team launched an online store, selling their first few products, the Oversized Black Tee and Oversized Black Sweatshirt — a playoff LBDs.