FEEELS FAMOUS
AVAILABLE ON JULY 17 AT 12PM EST
AVAILABLE ON JULY 17 AT 12PM EST
Urban Sophistication’s second clothing capsule, part of the FEEELS line launched earlier this year, is inspired by celebrity airport outfits—the runway from the terminal to the gate.
Starring an imaginary K-pop group, the campaign was shot at Incheon International Airport in Seoul. This location, one of the few spots in South Korea where paparazzi shots are taken due to privacy laws, enhances the impact of the airport shots.
These looks are casual yet impeccably put together, embodying the ultimate luxury of being constantly on the go and effortlessly making it work. The graphics take a satirical twist on airport souvenirs, featuring items like an LA hoodie with the tagline “the city that never wrinkles” and the iconic “I love NY” tee edited to show love to fans.