The phone has almost become a second "self" for so many of us ... for better or worse. The cases are then, in a sense, clothing for the phone - so the idea was to change the shape of the hanger to that of the phone. Just as a clothing hanger references the shape of human shoulders.
With the hangers, designed in collaboration with Benjamin Edgar, you can hang your cases next to your “body cases.” But the product goes beyond its functional use. It represents a different thinking - tech accessories as fashion pieces - much like hoodies or belts.