Careers

Urban Sophistication began as a dialogue between a brother and sister, Neta and Elad, sharing their private world. The logo, a hand-drawn stick figure of the two of them, is a signature that keeps the brand grounded in wonder.

The brand is an ongoing exchange shaped by the tension between two instincts: Elad's raw, expressive imagination and Neta's elegance and restraint. Spanning ready-to-wear and crafted accessories, the collections are a fantasy made for real life.

Led by a sensorial approach, from raw materials to storytelling, each piece and experience is an invitation back home.

Head of Marketing

Location: Palo Alto, CA — Hybrid (Full-time)

Role Description

Urban Sophistication is looking for a Head of Marketing to build and own our marketing function — turning creative direction into a systemized, measurable growth engine. You will work directly with the founders to set strategy, build the operating rhythm, and guide execution across every channel. You will manage a small team — a Paid Media Specialist and a Marketing Coordinator — with the team growing under you as the business scales.

What You'll Own

Marketing Strategy & Systems

Build and own the annual and seasonal marketing calendar, with a repeatable system for every launch — kickoff, deliverables, timelines, and post-launch recaps
Set distinct strategy for our scalable cases business vs. our developing apparel and bags categories
Turn ad hoc campaign execution into a structured, repeatable process, prioritized by business impact

Growth & Performance

Own the acquisition engine: paid media performance, creative testing, and new customer growth
Build stronger CRM, retention, and repeat-purchase strategy
Define success metrics before every launch, and build reporting that drives decisions — not just tracks them

Product Launches & Go-to-Market

Own go-to-market for every launch, collection, and collaboration — organic social, creators, paid media, email/SMS, PR, retail, partnerships
Preserve what makes each campaign distinct even as launch volume scales

Global Marketing Leadership

Guide marketing strategy and execution across our markets, including our teams in Japan and Korea
Ensure brand consistency globally while enabling strong, locally relevant execution

Creators & Brand Distribution

Build a structured creator/influencer strategy across gifting, paid partnerships, and long-term relationships
Increase the volume and quality of content generated around the brand

What Success Looks Like

Growth and quality of the customer acquisition engine, domestically and globally
Consistency and predictability of the marketing calendar and launch process
Clarity of reporting, and how directly it informs what happens next
Strength and output of the creator/influencer program
Founders' visibility into what's working and where to invest next

Qualifications

Comfortable working directly with founders in a fast-moving, highly collaborative environment
4–8 years of hands-on marketing experience at a DTC or digitally native consumer brand
Experience at premium consumer, fashion, beauty, accessories, or lifestyle brands — ideally through a meaningful stage of revenue growth — is strongly preferred
Experience across paid media, CRM/email/SMS, creators/influencers, and product launches
Strong instincts for customer acquisition, retention, and marketing measurement
Strong brand and creative judgment
Ready to take real ownership of the function

Apply now