About

 

Urban Sophistication began as a dialogue between a brother and sister, Neta and Elad, sharing their private world. The logo, a hand-drawn stick figure of the two of them, is a signature that keeps the brand grounded in wonder.

The brand is an ongoing exchange shaped by the tension between two instincts: Elad’s raw, expressive imagination and Neta’s elegance and restraint. Spanning ready-to-wear and crafted accessories, the collections are a fantasy made for real life. Urban Sophistication smiles at you, literally.

Led by a sensorial approach, from raw materials to storytelling, each piece and experience is an invitation back home.