Location: Palo Alto, CA — Hybrid (Full-time)

Role Description

Urban Sophistication is looking for a Head of Marketing to build and own our marketing function — turning creative direction into a systemized, measurable growth engine. You will work directly with the founders to set strategy, build the operating rhythm, and guide execution across every channel. You will manage a small team — a Paid Media Specialist and a Marketing Coordinator — with the team growing under you as the business scales.

What You'll Own

Marketing Strategy & Systems

• Build and own the annual and seasonal marketing calendar, with a repeatable system for every launch — kickoff, deliverables, timelines, and post-launch recaps
• Set distinct strategy for our scalable cases business vs. our developing apparel and bags categories
• Turn ad hoc campaign execution into a structured, repeatable process, prioritized by business impact

Growth & Performance

• Own the acquisition engine: paid media performance, creative testing, and new customer growth
• Build stronger CRM, retention, and repeat-purchase strategy
• Define success metrics before every launch, and build reporting that drives decisions — not just tracks them

Product Launches & Go-to-Market

• Own go-to-market for every launch, collection, and collaboration — organic social, creators, paid media, email/SMS, PR, retail, partnerships
• Preserve what makes each campaign distinct even as launch volume scales

Global Marketing Leadership

• Guide marketing strategy and execution across our markets, including our teams in Japan and Korea
• Ensure brand consistency globally while enabling strong, locally relevant execution

Creators & Brand Distribution

• Build a structured creator/influencer strategy across gifting, paid partnerships, and long-term relationships
• Increase the volume and quality of content generated around the brand

What Success Looks Like

• Growth and quality of the customer acquisition engine, domestically and globally
• Consistency and predictability of the marketing calendar and launch process
• Clarity of reporting, and how directly it informs what happens next
• Strength and output of the creator/influencer program
• Founders' visibility into what's working and where to invest next

Qualifications

• Comfortable working directly with founders in a fast-moving, highly collaborative environment
• 4–8 years of hands-on marketing experience at a DTC or digitally native consumer brand
• Experience at premium consumer, fashion, beauty, accessories, or lifestyle brands — ideally through a meaningful stage of revenue growth — is strongly preferred
• Experience across paid media, CRM/email/SMS, creators/influencers, and product launches
• Strong instincts for customer acquisition, retention, and marketing measurement
• Strong brand and creative judgment
• Ready to take real ownership of the function

Location: Palo Alto, CA — Hybrid (Full-time)

Role Summary

Urban Sophistication is looking for a Marketing Coordinator to help bring our product launches to life across creator marketing, email & SMS, and day-to-day marketing operations.

Working closely with the Head of Marketing, you'll build relationships with creators, manage gifting from start to finish, own our email and SMS calendar, and help keep every launch organized, on schedule, and continuously improving.

What You'll Own

Creator Marketing

• Source creators for gifting and paid partnerships
• Build and maintain long-term creator relationships
• Coordinate gifting logistics from outreach through delivery
• Track creator campaigns and maintain reporting
• Help grow and organize our creator community

Email & SMS Marketing

• Build, schedule, and QA email and SMS campaigns in Klaviyo
• Maintain campaign calendars and audience segmentation
• Monitor campaign performance and recommend improvements
• Support lifecycle marketing initiatives that increase retention and repeat purchases

Marketing Operations

• Coordinate product launches across creators, CRM, paid media, PR, ecommerce, and creative
• Keep marketing calendars, timelines, and launch checklists organized
• Ensure marketing assets are delivered on time across all channels
• Support reporting, campaign recaps, and ongoing marketing projects

Team & Cross-Functional Collaboration

• Work closely with the Head of Marketing, founders, creative, ecommerce, product, and regional teams
• Coordinate with external agencies, creators, and partners
• Help build the systems and processes that allow the marketing team to scale

What Success Looks Like

Within your first year, you will:

• Own the creator gifting program from end to end
• Become the primary owner of the email & SMS calendar
• Help execute every major product launch on time
• Build trusted relationships with creators and partners

Qualifications

• 1–3 years of experience in marketing, ecommerce, creator marketing, CRM, or a related field
• Experience with email marketing platforms such as Klaviyo
• Strong organizational and project management skills
• Excellent written and verbal communication
• Comfortable managing multiple projects simultaneously
• Highly detail-oriented with strong follow-through
• Experience at premium consumer, fashion, beauty, accessories, or lifestyle brands is strongly preferred